So you’ve decided to tap into the sales potential of e-commerce, whether by extending your current business onto the digital landscape or crafting an exclusive online brand. You may have a website and brand profiles on several social media platforms and even make sales on a couple of marketplaces. But when it comes to taking […]
In today’s fast-paced digital landscape, e-commerce stores are where the action is, serving as the main stage for online retail. Though creating an e-commerce website is now straightforward, thanks to handy templates, the real magic lies in designing a storefront that offers a top-notch shopping experience to your customers. Think of an e-commerce storefront as […]
During a time of economic turmoil (no, not the current one), one of my friends described his unique way of finding joy by spending hours on an online marketplace, adding all the items he wanted to have to his shopping cart no matter the price, and closing the browser tab. He once furnished an entire […]
Your website acts as a skilled salesman, working tirelessly 24/7 to convert visitors into qualified leads and paying customers. If your website is not doing this conversion —turning visitors to leads/customers— efficiently, you might miss out on a massive ROI. But, hey! It’s not too late to turn the wheels around and get your website to […]
My father and brother, managing different departments of our family’s B2B business, perfectly exemplify the generation gap. My father, a traditionalist, interacts with customers and employees personally or over the phone, shuns computers, and jots down notes on any handy piece of paper. He’s never shopped online and likely never will, yet his business acumen […]
I believe almost every extroverted salesperson would like to speak to their customers individually, learn about their cravings and issues, persuade them to buy, and assist them throughout their shopping journeys. But it can be quite impossible because more than 33% of people worldwide shopped online in 2022. That is about 2.64 billion people who […]