Author: Zeynep Avan

Style of communication changes so rapidly that you might find it hard to follow. These changes occur in all types of communication, including formal and informal; internal and external ones. Starting from the student years, many of us use emails to communicate with people. Most of the time, you cannot simply text “sup” to those […]

No one wakes up and decides to buy something. Life is a journey, so are sales and marketing. People go through a journey to make a purchase. They find a company, get attracted to a brand, understand the product, explore its authenticity, get convinced to buy, and after all that, they decide to make the […]