If you’ve ever taken care of a plant, you might have experienced a process quite similar to the customer lifecycle in a matter of months. Think of your entire relationship with it, from the moment you buried seeds into the soil to all its growth stages. Think of your expectation of the first scrawny leaves, […]
Once, I had a client who ardently believed that creating high-quality content alone would be sufficient to attract not only their existing, engaged followers but also the friends of these followers. Their hope was to gradually grow their brand’s following this way. However, I had to break it to them that this was a misconception. […]
Just like everything else, marketing strategies have transformed with the power of social media today. Brands are looking for new ways to reach and engage with their target audiences, and social media influencers can have a great role in this! Influencer marketing is the strategy of brands to deliver their products and services to a […]
If you are involved in e-commerce, it is likely that you are active on social media, getting in touch with your customers and prospects through DMs and instant messages. To create a seamless shopping experience and increase accessibility, many companies add widgets for instant communication on their websites and Shopify stores. WhatsApp Chat Widget is […]
The social media ecosystem is a fast-paced hub of customers and potential leads that has triumphed over all the other marketing and sales platforms for brands. The social media revolution is about dynamically sharing valuable and engaging content and attractively promoting it across all social networks globally. A customer-centric social media strategy touches all parts […]
Instagram Stories have been around since 2016, but it appears to be making a significant comeback in popularity in recent years. Currently, over 500 million people post an Instagram Story daily, and 36% of businesses use the feature for brand promotion. With the struggle for visibility that many users face on Instagram, Instagram Stories have […]
