No one wakes up and decides to buy something. Life is a journey, so are sales and marketing. People go through a journey to make a purchase. They find a company, get attracted to a brand, understand the product, explore its authenticity, get convinced to buy, and after all that, they decide to make the […]
Effective customer communication is key to a brand’s survival and development. Properly prepared customer communication strategy enables reduced customer acquisition costs, maximized customer value, and improved retention rate. That is why good customer communication management is a serious issue that all businesses need to deal with. So, what exactly should businesses understand from the concept […]
Social media is a place where every day millions of people share what they want to show off to the world. Some people have their profiles open to the world and some may choose to keep it between family and friends. Sometimes you make posts about yourself but sometimes you can include a friend or […]
One year ago, Instagram launched a new feature on 5th of August, 2020. It was not something we never heard or seen of, it was actually the same thing that TikTok has been doing for years. It’s Instagram Reels I’m talking about. And when first it was launched, I couldn’t keep myself thinking about how […]
All social media platforms such as Facebook, Instagram, Twitter, etc. have different requirements for layout and image. For example, a post suitable for Facebook image sizes may not fit LinkedIn, or a photo shared on Instagram may not work on Twitter. We are sorry to inform you that you cannot use an image created for […]
In this blog, we will take a look at the data that your marketing team should consider when creating a campaign, how important social media metrics are to reach more audiences, and how to be successful using these statistics. What Are Social Media Metrics? First of all, there are two different types of social media […]
