If you plan to improve your brand’s presence on social media, or, if you think that your social media strategy and performance is no longer working; social media audit is a concept you need to know and understand well. If you want to know exactly what social media audit is, we have covered all the […]
In today’s age, we all search where we want to go, what to eat, what to buy from a certain place, what to do in a certain situation, how much does something cost in prior before we call in to action ourselves. We want to know, if the product we’re going to buy or the […]
E-commerce metrics and KPIs play an important factor in determining the performance of businesses. You can track how daily changes affect the overall development of the company. Site traffic, average time spent on site, sales, and profits are important KPIs that businesses should follow. Carefully analyzing your KPIs will help you to achieve your business […]
If you are a company or freelancer who actively uses social media, what you write under the photos on Instagram is as important as the photo you post. In this blog, you will witness the importance of Instagram captions and their contribution to companies’ brand awareness and communication with customers. Are Captions Important on Instagram? […]
No one wakes up and decides to buy something. Life is a journey, so are sales and marketing. People go through a journey to make a purchase. They find a company, get attracted to a brand, understand the product, explore its authenticity, get convinced to buy, and after all that, they decide to make the […]
Effective customer communication is key to a brand’s survival and development. Properly prepared customer communication strategy enables reduced customer acquisition costs, maximized customer value, and improved retention rate. That is why good customer communication management is a serious issue that all businesses need to deal with. So, what exactly should businesses understand from the concept […]