A lasting relationship, whether it’s between two humans or between a brand and its customer, requires a healthy amount of communication. With these communications, we create connections, and the more connections we have, the closer we get. We need these connections to know one another better, adequately respond to each other’s needs, preferences, and expectations, […]
Nowadays, social media has become an inseparable part of our lives, and that’s why your business’ online image is an essential factor that should be considered in detail. Of course, reputation management should be a top priority for any business. However, B2B brands are perhaps the ones that depend on their reputation the most. Companies […]
When it comes to social media, everyone has an opinion. These days it extends to just about anything you post online, including your business Facebook pages. Whether fans or critics, many people feel free to comment on almost any post they see online. That can be great! 🙂 But sometimes, you might want to avoid […]
Customers are essential to every business, and the best companies are built on happy customers. Every company wants its customers to be happy and satisfied with their products/services and stay loyal to the brand. The happiness of customers is the key to any business’s growth. A happy customer base is a driving force for revenue […]
Knowing your social media target audience is the most important thing you do as a marketer. All aspects of your social media strategy are informed by your target audience, including marketing campaigns. Getting the desired result from your social media marketing campaigns is almost impossible without knowing your target audience. The target audience defines the […]
Everyone is talking about it, but what is social CRM? Social media has become an integral part of our everyday lives, such that it has become a necessary tool for interaction and communication of all kinds between businesses and consumers. 70% of businesses in a survey agree that they rely on social media for engaging […]
