In the current era, consumers are spoiled for choice when choosing service channels. Social media is fast becoming our way of life and is a staple of customer care today. Social media now plays a significant role in customer service. In fact, 67% of consumers have engaged with the brand’s social media customer service representative for […]
I must say that I was a little biased about Nike’s social media customer service before my research began. It’s not just because of my satisfaction with the products but also because the brand is an industry giant that conducts amazing marketing. Considering customer service a part of sales and marketing, I imagined that they […]
Originally founded in 2006 in Sweden, Spotify became one of the most successful music streaming platforms in a couple of short years. The brand’s growth continues with 182 million premium subscribers worldwide as of Q1 2022, and offering the users the music they love is probably not the only reason for this success. In this review, […]
Even the top brands can leave customers feeling frustrated and unsatisfied, or at least leave them with questions if they don’t have the right approach in place. Listening to customer concerns, proactively responding to issues, and providing clear answers can ensure that customers feel confident about their interactions with your brand. It’s critical to have […]
Customer service used to mean answering callers one by one or responding to emails at your convenience. Then it became faster, more connected, and highly public. Now customers prefer to mention a brand in a “Help!” message and expect an answer instantly, in a few minutes, or during office hours in worst-case scenarios. Twitter is […]
The digital necessities that emerge with the digital age come as no surprise. Therefore, achieving sustainable commercial success goes through the visibility of your business or your brand. You can improve visibility by applying your sales strategy efficiently on social media. Then, how to build a social media customer service strategy? How to provide top-notch […]
