Over the next four years, e-commerce sales are projected to grow twice the current figure to hit $8.1 trillion in 2026. With 12 to 24 million online stores in the world currently, there’s no sign of online sales dwindling anytime soon. For businesses to survive in this highly competitive e-commerce world, they need to employ […]
Studies have revealed that 81% of consumers do research online before making big purchases. As an e-commerce business owner, one of the main tasks you’ll be faced with is creating product descriptions and pages that satisfy your potential customer’s research queries. Product description pages offer useful information to online consumers that may persuade them to […]
If you ask any business owner, they’ll probably tell you their number one goal is making money from their business. While this is not bad, narrowing your focus to fulfill this goal can eliminate many other opportunities. Say, for example, you run a promotion that attracts 100 new visitors to your website. From this 100, […]
Instagram Stories have been around since 2016, but it appears to be making a significant comeback in popularity in recent years. Currently, over 500 million people post an Instagram Story daily, and 36% of businesses use the feature for brand promotion. With the struggle for visibility that many users face on Instagram, Instagram Stories have […]
As the e-commerce market expands, many businesses are revolutionizing how they interact with and market to their customers. More businesses are working to shift their marketing, advertising, and even lead generation strategies to social platforms where their audience already exists, cue in WhatsApp. In 2022, the WhatsApp Business app was downloaded on mobile devices a […]
Facebook has become one of the most popular social media platforms in the world, with over 2.8 billion monthly active users. It has not only changed the way we connect with our friends and family, but it has also transformed the way businesses operate online. One of the most recent additions to Facebook is the […]