One of the foremost stages of 80% of customers’ journeys begins with a product search online. Imagine how detrimental your brand would be if customers’ first results during their search were poor reviews or customer complaints. Not a good look, is it? Before now, in the pre-internet era, mainly big brands and celebrities cared to […]
Did you know that 88% of people who did local searches online visited or called a store within 24 hours? And tons of people (up to 97%) go online to find out about a local business around them. That’s why now, more than ever, more social media platforms—which have become the daily tabloid of millions […]
In no small measure, marketing automation has improved work efficiency, productivity, and speed for many industries, including customer service. From chatbots to machine learning and Artificial Intelligence, the marketing automation landscape continues to expand and evolve by the minute. But although this is great, companies need to remember that human interaction is a core component […]
If you’re looking to improve your digital marketing strategies, it’s not any surprise if you’ve asked yourself this question at least once: Social Media Marketing or Email Marketing? It’s a tough choice to make, considering that they’re both vital marketing tactics in the eCommerce world and other businesses that rely on digital marketing. Why? Email […]
Before you get frightened or worried about what a Dark Post on Facebook is, you should read this first. Facebook Dark Posts are not evil or mysterious like they sound. They’re not some undercover operation posts meant to harm you or other Facebook users. The concept behind “Dark Posts” is that they’re meant for only […]
A survey conducted by the U.S. Census Bureau’s Small Business Pulse revealed that 28.8% of small businesses announced a significant price increase in September 2021, while 40.3% of them announced moderate price increases. Price hikes like this featured across various sectors and industries, leaving disgruntled consumers in its wake. Communicating a price increase to customers […]