Social media is not just valuable for marketing and business operations; 68% of your customers also expect that you have an active social media presence, as it serves as a point of mutual communication. This is why most businesses use multiple social media channels to engage with the various categories of their target market online. […]
Have you ever found a bad review about your brand weeks after it was posted online? Chances are that because you let it sit online for so long without doing damage control, many other prospective customers have seen it too. This is not a good first impression to leave on prospects. Does this mean you […]
Do you want to grow your crypto brand, attract customers, and boost your investor count? Then, you need to market yourself online. The problem is—not everybody on the internet understands or is interested in crypto. So, mainstream social media marketing platforms like Facebook and Instagram may not be the best fit for crypto marketing. You […]
One of the foremost stages of 80% of customers’ journeys begins with a product search online. Imagine how detrimental your brand would be if customers’ first results during their search were poor reviews or customer complaints. Not a good look, is it? Before now, in the pre-internet era, mainly big brands and celebrities cared to […]
Did you know that 88% of people who did local searches online visited or called a store within 24 hours? And tons of people (up to 97%) go online to find out about a local business around them. That’s why now, more than ever, more social media platforms—which have become the daily tabloid of millions […]
In no small measure, marketing automation has improved work efficiency, productivity, and speed for many industries, including customer service. From chatbots to machine learning and Artificial Intelligence, the marketing automation landscape continues to expand and evolve by the minute. But although this is great, companies need to remember that human interaction is a core component […]