Everyone is talking about it, but what is social CRM? Social media has become an integral part of our everyday lives, such that it has become a necessary tool for interaction and communication of all kinds between businesses and consumers. 70% of businesses in a survey agree that they rely on social media for engaging […]
At the heart of every thriving business, there is an exceptional customer service team. Sometimes, customer service teams seem like the heroes behind the scene, putting in all the work to make the company look good and maintain a great brand reputation. But the truth is building a great customer service team does not happen […]
Ever heard the saying, “If you try to market to everyone, you’ll end up marketing to no one”? Many marketers have found this to be true. While it’s natural for companies to want to market their products and services to every potential client, not everyone will be interested in your business. A good percentage of […]
With a smartphone in the hands of over 6.6 billion people, consumer shopping behavior is now more different than ever. Google Consumer Insights reports that 53% of consumers conduct research when shopping to ensure they’re making the best choice. This is just one of the many sets of actions that consumers take in their journey […]
Did you know that the average customer reads up to 7 reviews about a brand before deciding whether or not to trust the brand? What people say about your brand online can destroy years of hard work in just a few moments—it can also influence how much sales you make. Now, more than ever, human […]
In this article, we expound on six customer service challenges and practical solutions to help your team overcome them. Excellent customer service is the backbone of businesses today, especially with many consumers preferring to do their shopping digitally from the comfort of their homes. Anything can go wrong with their purchase or shopping, and they’re […]