With a smartphone in the hands of over 6.6 billion people, consumer shopping behavior is now more different than ever. Google Consumer Insights reports that 53% of consumers conduct research when shopping to ensure they’re making the best choice. This is just one of the many sets of actions that consumers take in their journey […]
Did you know that the average customer reads up to 7 reviews about a brand before deciding whether or not to trust the brand? What people say about your brand online can destroy years of hard work in just a few moments—it can also influence how much sales you make. Now, more than ever, human […]
In this article, we expound on six customer service challenges and practical solutions to help your team overcome them. Excellent customer service is the backbone of businesses today, especially with many consumers preferring to do their shopping digitally from the comfort of their homes. Anything can go wrong with their purchase or shopping, and they’re […]
Social media is not just valuable for marketing and business operations; 68% of your customers also expect that you have an active social media presence, as it serves as a point of mutual communication. This is why most businesses use multiple social media channels to engage with the various categories of their target market online. […]
Have you ever found a bad review about your brand weeks after it was posted online? Chances are that because you let it sit online for so long without doing damage control, many other prospective customers have seen it too. This is not a good first impression to leave on prospects. Does this mean you […]
Do you want to grow your crypto brand, attract customers and boost your investor count? Then, you need to market yourself online. The problem is—not everybody on the internet understands or is interested in crypto. So, mainstream social media marketing platforms like Facebook and Instagram may not be the best fit for crypto marketing. You […]