Ever interacted with a chatbot or voice assistant and been impressed by how natural and intuitive the conversation felt? Or you’re wondering how businesses can design a conversational interface that guides the conversation toward a specific goal, such as making a sale or capturing a lead? Conversational marketing has exploded in popularity in recent years, […]
Do you think there’s any industry that doesn’t need social customer service in today’s world? Certainly not, especially if your target audience largely dominates social platforms. The fintech industry has a lot to gain when it employs quality customer service in dealing with customers today. The competition in this industry is so fierce that failing […]
Did you know that customers will likely spend 20 – 40% more on your brand if you engage them on social media? In fact, 67% of customers prefer to engage with brands on social media when needing solutions and services. The Customer Service industry has never experienced a time like this — when social media […]
Everyone is talking about it, but what is social CRM? Social media has become an integral part of our everyday lives, such that it has become a necessary tool for interaction and communication of all kinds between businesses and consumers. 70% of businesses in a survey agree that they rely on social media for engaging […]
At the heart of every thriving business, there is an exceptional customer service team. Sometimes, customer service teams seem like the heroes behind the scene, putting in all the work to make the company look good and maintain a great brand reputation. But the truth is building a great customer service team does not happen […]
Ever heard the saying, “If you try to market to everyone, you’ll end up marketing to no one”? Many marketers have found this to be true. While it’s natural for companies to want to market their products and services to every potential client, not everyone will be interested in your business. A good percentage of […]