Upselling and cross-selling are common sales techniques in commerce. There’s every likelihood that you’ve fallen for either of these tactics once in your life, sometimes unaware. If you’ve ever gone to the movies and the person selling snacks at the concession stand asks sweetly: Do you want extra salted popcorn, instead of regular popcorn, for […]
As the world inches closer to becoming fully digitized, stats show that social commerce is gaining significant momentum globally. A study projects that by 2025, US retail social commerce sales will total $79.64 billion. Leveraging social commerce, which facilitates selling products straight through social media channels, allows you to engage a larger audience and provide […]
One of the best business practices is marketing to your target audience on the platforms they already exist on. The reason is that many customers prefer to shop on familiar platforms and feel comfortable using them. Research shows that in 2023, 43% of consumers will find shopping directly on their favorite social platforms preferable and […]
Despite being barely a decade and a few years old, Instagram is fast becoming one of the most-used social media platforms that are leveraged by both businesses and individuals. With over one billion active monthly users, it’s no surprise that it’s standing in the first place as the number one social media platform connecting people […]
Ever interacted with a chatbot or voice assistant and been impressed by how natural and intuitive the conversation felt? Or you’re wondering how businesses can design a conversational interface that guides the conversation toward a specific goal, such as making a sale or capturing a lead? Conversational marketing has exploded in popularity in recent years, […]
Do you think there’s any industry that doesn’t need social customer service in today’s world? Certainly not, especially if your target audience largely dominates social platforms. The fintech industry has a lot to gain when it employs quality customer service in dealing with customers today. The competition in this industry is so fierce that failing […]