With almost 3 billion monthly users, Facebook is reigning as the most popular advertising platform, providing a sophisticated advertising channel that perfectly matches today’s market needs. Over 86 percent of marketers use the platform for advertising. Facebook ads are a powerful tool for e-commerce businesses wanting to stand out and grow online. Over 67% of […]
Most people spend an average of two hours and forty-two minutes on social media platforms daily—not to catch up with online friends or share posts. They’re there to shop. So, when shopping is going social, eCommerce merchants can promote their products and attract more customers by employing the most lucrative marketing channel – social media. […]
Selling online is fast evolving as the default commercial model for many companies. The increasing adoption of eCommerce is driving shifts and iterations created in response to changing consumer behavior. Businesses constantly look for new strategies to attract customers, improve customer satisfaction, and boost sales. And to do it, many have embraced new technologies to […]
The wave of digital transformation has dramatically hit the finance sector, making FinTech companies evolve significantly and are under immense pressure to offer customers something better. This is not surprising, given that customers expect the same level of convenience and customer service from their bank as they do from other online businesses. And with customers […]
We’ve entered an intriguing era where social media is a massive tool available at everyone’s disposal and standing up against traditional media. The global acceptance of social media platforms has primarily influenced the online reach of companies. Statistics show that around 42% of the world’s population uses social media. And according to Datareportal’s July 2022 […]
Customer service is the backbone and one of the most critical elements of every business. It has become a significant differentiator to get an edge over the competition. A brand’s reputation is built over time, and customer service can make or break a brand and its reputation. Customer expectations are always on the rise, and […]