The social media ecosystem is a fast-paced hub of customers and potential leads that has triumphed over all the other marketing and sales platforms for brands. The social media revolution is about dynamically sharing valuable and engaging content and attractively promoting it across all social networks globally. A customer-centric social media strategy touches all parts […]
The e-commerce industry is constantly evolving. Some brands consistently do better than others in selling their products and services to customers. Do you know why? Businesses know online shoppers don’t stick to one sales channel for shopping, so brands don’t sell only on one or two sales channels but reach wherever their customers are. According […]
With more than 3 billion active users who use the platform to explore brands, check out products, share and post reviews, and discuss their interests, brands can no longer afford to use social media in isolation. Thanks to the fast adoption of social media, social CRM is becoming more popular as a tool for businesses […]
The power of social media can influence and improve many areas of your marketing efforts. Social media continues evolving as the cornerstone of every brand’s marketing strategy and lead generation. Social media lead generation is an integral part of every marketer’s social commerce strategy who wants to move beyond brand awareness and engagement. With over […]
Instagram is the most mainstream informal organization worldwide, well-known for customers to share all kinds of content and keeping up with competitors. With over a billion active users and growing, Instagram may already be the favorite place for businesses to promote their products. With 69% of users tapping on Instagram to be inspired and discover […]
Conversational marketing is on the rise, mainly driven by consumers’ increasing expectations for convenience and tailored digital experiences. Hence, brands use social media and messaging platforms to interact with customers. WhatsApp is the world’s most widely used direct messaging app, used by about 1.3 billion people to communicate with friends and family and connect with […]