To stay successful in today’s business landscape, it’s imperative to focus on the needs of your current and future customers. Ignoring their needs could result in missed opportunities and lost business down the line. Keeping your customers satisfied can significantly impact your business’s success. Happy customers are more likely to return to your business, refer […]
Traditional banking is far from over, but fintech companies are on a meteoric rise due to the emerging cashless economy procedures. Like many companies in different industries, fintechs are also on social media to raise awareness, engage with customers, and solve problems through customer support. They are certainly where they need to be marketing their […]
Despite being barely a decade and a few years old, Instagram is fast becoming one of the most-used social media platforms that are leveraged by both businesses and individuals. With over one billion active monthly users, it’s no surprise that it’s standing in the first place as the number one social media platform connecting people […]
Most people spend an average of two hours and forty-two minutes on social media platforms daily—not to catch up with online friends or share posts. They’re there to shop. So, when shopping is going social, eCommerce merchants can promote their products and attract more customers by employing the most lucrative marketing channel – social media. […]
Ever interacted with a chatbot or voice assistant and been impressed by how natural and intuitive the conversation felt? Or you’re wondering how businesses can design a conversational interface that guides the conversation toward a specific goal, such as making a sale or capturing a lead? Conversational marketing has exploded in popularity in recent years, […]
If you own an e-commerce business or manage one as a marketer, hopefully, you’re getting thousands of visitors to your website every day. It is inevitable for some of them to leave your page almost instantly and some to have a look around, even add some items to their carts and take off without completing […]