There are over 3.8 billion active users on social media today. That’s almost half the world’s population, making us think that social media is a vast platform where many communicate. It’s a perpetual back-and-forth for businesses and brands. Social messaging has been increasingly popular in recent years. Interactions with brands have transformed as a result […]
In this introduction to WhatsApp Business, we mentioned that the tool operates with two different products: WhatsApp Business App and WhatsApp Business API. Their main difference is that the app is intended for small businesses that maintain a one-on-one relationship with their customers, and the API is for larger companies. But this is not only […]
The term “reputation management” usually pops up during times of crisis. In fact, building a brand reputation and managing it through the business life cycle is a part of the overall marketing strategy. Since a brand’s online presence is essential to survival in this day and age, so is online reputation management or ORM. What […]
Your brand’s social voice is the secret power to engage effectively with customers. Your brand’s social voice will be a solid element to stand out. Your chosen words and images can accelerate your brand’s engagement by creating a brand voice. This way, social voice paves the way for success. So, how can you identify and […]
Whether you’re an active user or a lurker, it is difficult to ignore the buzz that Twitter has generated in the past few years. Once, it was reserved for people who had nothing to say; now, anyone can create an account and reach millions of people at once. You should use Twitter as a customer […]
One of the most contributing factors to brands’ success is customer loyalty. Loyal customers are the basis of a business to sustain its future. Therefore, improving customer loyalty has a critical role in business development. So, what factors affect customer loyalty, and how can you increase it? What Is Customer Loyalty? Customer loyalty is a […]