Messaging on social media plays an essential role in today’s customer experience. Although people have a wide range of platform choices they use for different purposes, Facebook is still among the most popular ones when it comes to shopping and customer support. According to Datareportal, “Advertisers could reach 931.0 million users on Facebook Messenger in […]
If you have a phone, there is almost no chance that you don’t have a WhatsApp application installed. People not only use WhatsApp to chat with their best friends or break up with their lovers by text. It is now more than that. With more than 900 million active users, WhatsApp is an effective tool […]
Imagine that you have decided to make a significant change in your life, for example, moving to another city. You need to inform your family, friends, and colleagues of this development. So, will you talk to each and every one of them with the same sentences and tone of voice, or will you adapt your […]
As the world inches closer to becoming fully digitized, stats show that social commerce is gaining significant momentum globally. A study projects that by 2025, US retail social commerce sales will total $79.64 billion. Leveraging social commerce, which facilitates selling products straight through social media channels, allows you to engage a larger audience and provide […]
One of the best business practices is marketing to your target audience on the platforms they already exist on. The reason is that many customers prefer to shop on familiar platforms and feel comfortable using them. Research shows that in 2023, 43% of consumers will find shopping directly on their favorite social platforms preferable and […]
Revolut, a fintech company, was founded in London in 2015 by entrepreneur Nikolay Storonsky and software engineer Vlad Yatsenko. The company gained more than 15 million customers in a short time. Revolut, which has an important place in many markets, such as the United States, Japan, and Europe, continues to expand daily in global markets. […]