With a smartphone in the hands of over 6.6 billion people, consumer shopping behavior is now more different than ever. Google Consumer Insights reports that 53% of consumers conduct research when shopping to ensure they’re making the best choice. This is just one of the many sets of actions that consumers take in their journey […]
For those managing Shopify stores, it offers an unmatched avenue to interact with customers, driving both attention and traffic to their online spaces. The comments feature on Facebook is essential, serving as a direct line to receive feedback and engage with content viewers. Yet, when issues like invisible comments occur, they hinder this valuable interaction, […]
Providing good social media customer service has always been tricky, I can tell. But I can’t tell you how hard to provide customer services to a business-to-consumer (B2C) company compared to a business-to-business (B2B) business model. Especially when Amazon buys you… Zappos is an online shoe and clothing retailing company that began operating in the […]
Any company that wants to be successful has to offer great services, differ from its market rivals, and, most importantly, fully satisfy its customers. That is a challenge in 2022 and beyond, which is why customer success management is now one of the most decisive factors for both client and company success. A company succeeds […]
Reach, and impressions on social media help you measure the performance of your posts and ads. This way, you can determine your roadmap based on your goals. So, what is the difference between reach and impressions? What should you consider to boost your engagement on social media? What Is Reach? Reach reflects the total number […]
Did you know that the average customer reads up to 7 reviews about a brand before deciding whether or not to trust the brand? What people say about your brand online can destroy years of hard work in just a few moments—it can also influence how much sales you make. Now, more than ever, human […]