We love good listeners. They not only hear what we say but also focus on understanding it entirely and acting upon it. Being heard makes us feel valued while receiving the correct responses improves the value of the listener in our perception. Both people and brands are more appealing if they are good listeners. When […]
Social media platforms are not just a place for sharing but also centers of commerce and advertising. Companies learn how impactful social media is in reaching goals through KPIs. Businesses develop strategies to stay on the top by leveraging social media measurements. So, what are KPIs, and how can you measure their performances? What Is […]
Even the top brands can leave customers feeling frustrated and unsatisfied, or at least leave them with questions if they don’t have the right approach in place. Listening to customer concerns, proactively responding to issues, and providing clear answers can ensure that customers feel confident about their interactions with your brand. It’s critical to have […]
In no small measure, marketing automation has improved work efficiency, productivity, and speed for many industries, including customer service. From chatbots to machine learning and Artificial Intelligence, the marketing automation landscape continues to expand and evolve by the minute. But although this is great, companies need to remember that human interaction is a core component […]
American motivational speaker Zig Ziglar once said: “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” This great advice happens to be true. The internet is a low-trust environment, and establishing customer trust online is critical and challenging. In the “Age of the Customer”, building trust with […]
There is always a loyal community behind successful brands. Therefore, building a community and expanding it is one of the most significant steps toward becoming a successful brand. So, what should be considered when building a community on social media? How can the social media community help your brand grow? What Is Community on Social […]