In today’s digital age, reputation has become essential for businesses. Reputation is about how a brand identifies itself and the public perceives it. It is directly linked to the number of individuals using the internet. With more and more individuals logging on every second, understanding the digital world and online reputation management will be essential in […]
We make a lot of effort, spend hours, and drink cups of coffee to ensure our business’s success. The effort we make might go for nothing if we cannot make sure that the customer has a positive experience with the product or service. There should be a bridge between our business and customers to ensure […]
Twitter has been around for a long time, but not many marketers consider it their primary social communication channel. First of all, unlike Meta platforms, it doesn’t provide ridiculous amounts of user data for targeting. Also, placing ads on Twitter can be a little costly for many businesses. But that doesn’t make the platform any […]
Do you want to grow your crypto brand, attract customers, and boost your investor count? Then, you need to market yourself online. The problem is—not everybody on the internet understands or is interested in crypto. So, mainstream social media marketing platforms like Facebook and Instagram may not be the best fit for crypto marketing. You […]
Imagine you research where to go for dinner today and read a negative review about a local restaurant online. What’s your first thought? Let me guess — it could be, “I probably shouldn’t go there”. Now, think of a situation wherein a restaurant responds to a complaint by apologizing, taking feedback seriously, and resolving the […]
Customer appreciation is one of the key aspects of any good customer loyalty strategy. However, it’s still staggering how many businesses simply don’t care about showing appreciation or ignore it in their tactics. The truth is, a little appreciation can go a long way – especially when it’s delivered through social media. That’s why you […]
