Before we get into the “how” part of creating content, let’s briefly look at “what” engaging really means. There are many ways to define the word “engaging”. At its core, it should provide value, grab attention, and most definitely be interesting. Think of the last time you stopped scrolling, liked, commented on, or shared content. […]
As you can imagine, there is not a single right way to approach all customers; since different types of customers will visit your business. Each personality is unique, so you should have different approaches to different kinds of customers. Identifying distinctive types of users can help teams ensure they create usable and beneficial experiences for […]
Customers always appreciate being valued. Therefore, customers are likely to collaborate with businesses that meet their demands and needs. Especially the variety of options makes providing a better experience more critical for companies. You can choose to increase your interactions with proactive customer service. So, how can you ensure this? What Is Proactive Customer Service? […]
There is so much noise around emerging customer experience metrics and their role in the success of your business. But which ones are most important to measure? If you’re still trying to figure out which customer satisfaction metrics will have the biggest impact on your organization, you’re not alone. The abundance of CX (customer experience) […]
Are Instagram Reels the next big thing? Probably not. Are they much different from Instagram Stories or TikTok? Not really. Are they a “must-have” in your social media marketing plan? It really depends on your industry and target audience. On the other hand, knowing how to use Reels is good information and it can power […]
Customer-centricity is synonymous with thriving businesses, especially as markets are flooded with more choices now. Customers are more demanding, and only organizations that adapt to customer-centric processes to match the growing demands will survive such a volatile market and become a customer service oriented business. Providing excellent customer support and offering second-to-none customer service is […]
