E-commerce metrics and KPIs play an important factor in determining the performance of businesses. You can track how daily changes affect the overall development of the company. Site traffic, average time spent on site, sales, and profits are important KPIs that businesses should follow. Carefully analyzing your KPIs will help you to achieve your business […]
If you are a company or freelancer who actively uses social media, what you write under the photos on Instagram is as important as the photo you post. In this blog, you will witness the importance of Instagram captions and their contribution to companies’ brand awareness and communication with customers. Are Captions Important on Instagram? […]
No one wakes up and decides to buy something. Life is a journey, so are sales and marketing. People go through a journey to make a purchase. They find a company, get attracted to a brand, understand the product, explore its authenticity, get convinced to buy, and after all that, they decide to make the […]
Effective customer communication is key to a brand’s survival and development. Properly prepared customer communication strategy enables reduced customer acquisition costs, maximized customer value, and improved retention rate. That is why good customer communication management is a serious issue that all businesses need to deal with. So, what exactly should businesses understand from the concept […]
Social media is a place where every day millions of people share what they want to show off to the world. Some people have their profiles open to the world and some may choose to keep it between family and friends. Sometimes you make posts about yourself but sometimes you can include a friend or […]
One year ago, Instagram launched a new feature on 5th of August, 2020. It was not something we never heard or seen of, it was actually the same thing that TikTok has been doing for years. It’s Instagram Reels I’m talking about. And when first it was launched, I couldn’t keep myself thinking about how […]