Twitter has been around for a long time, but not many marketers consider it their primary social communication channel. First of all, unlike Meta platforms, it doesn’t provide ridiculous amounts of user data for targeting. Also, placing ads on Twitter can be a little costly for many businesses. But that doesn’t make the platform any […]
Do you want to grow your crypto brand, attract customers, and boost your investor count? Then, you need to market yourself online. The problem is—not everybody on the internet understands or is interested in crypto. So, mainstream social media marketing platforms like Facebook and Instagram may not be the best fit for crypto marketing. You […]
Imagine you research where to go for dinner today and read a negative review about a local restaurant online. What’s your first thought? Let me guess — it could be, “I probably shouldn’t go there”. Now, think of a situation wherein a restaurant responds to a complaint by apologizing, taking feedback seriously, and resolving the […]
Customer appreciation is one of the key aspects of any good customer loyalty strategy. However, it’s still staggering how many businesses simply don’t care about showing appreciation or ignore it in their tactics. The truth is, a little appreciation can go a long way – especially when it’s delivered through social media. That’s why you […]
Social media is essential for a business like Airbnb since it may help develop trust between Airbnb and its users. It may also allow guests and hosts to interact and ask questions about the rental experience. The main benefits of the social media presence are that it keeps communication lines open between the company, hosts, […]
Competitor analysis in social media is the best defense and attack strategy in competition. This analysis can reveal potential opportunities and threats to help you stand out from the competition. This mini guide lets you understand how to analyze your competitors and why you should do it. So, what is social media competitor analysis, and […]
