Have you ever spent a whole day working without completing many of the tasks you’ve planned for that day? Probably many of us have because we tend to plan ahead for the more critical work and completely ignore the small, usually repetitive tasks that take only a few minutes. Unfortunately, those teeny-tiny tasks accumulate to […]
According to Statista, retail e-commerce sales amounted to approximately $5.2 trillion in 2021, and it is forecasted to reach about $8.1 trillion by 2026. Another research by PipeCandy estimates that there are 12 million e-commerce companies globally, excluding China. This means that the competition is growing stronger day by day, and getting organic traffic for […]
Gone are the days when only huge brands could promote their products through the use of influential figures. While celebrities are still an exclusive group that is reserved for more prominent brands, now everybody can actually be famous for at least 15 minutes and collaborate with a brand to endorse their products to a highly […]
So you’ve decided to tap into the sales potential of e-commerce, whether by extending your current business onto the digital landscape or crafting an exclusive online brand. You may have a website and brand profiles on several social media platforms and even make sales on a couple of marketplaces. But when it comes to taking […]
During a time of economic turmoil (no, not the current one), one of my friends described his unique way of finding joy by spending hours on an online marketplace, adding all the items he wanted to have to his shopping cart no matter the price, and closing the browser tab. He once furnished an entire […]
My father and brother, managing different departments of our family’s B2B business, perfectly exemplify the generation gap. My father, a traditionalist, interacts with customers and employees personally or over the phone, shuns computers, and jots down notes on any handy piece of paper. He’s never shopped online and likely never will, yet his business acumen […]