Ever since I watched the Terminator series, I have perceived all robots as a kind of threat, from kitchen utensils to ChatGPT. But Terminator 2 taught me that robots can be beneficial both for the future of humankind and for e-commerce. In the case of the Terminator, it is all the profits still coming from […]
In 2005, YouTube changed how people consume and create online content forever. A decade later, the younger generation was greeted with TikTok and its bite-sized videos on anything and everything for people with short attention spans. In 2023, the average viewer dedicates 17 hours per week to watching online videos, ranging from 1-minute clips to […]
We are creatures of habit, evolving in an ever-digitizing world. We start our day by checking the latest updates on our smartphones and carrying out our morning routines, and when we need to buy something, we more often turn to our favorite online platforms. While our lives become increasingly intertwined with digital technology, the essence […]
If you’ve ever taken care of a plant, you might have experienced a process quite similar to the customer lifecycle in a matter of months. Think of your entire relationship with it, from the moment you buried seeds into the soil to all its growth stages. Think of your expectation of the first scrawny leaves, […]
Once, I had a client who ardently believed that creating high-quality content alone would be sufficient to attract not only their existing, engaged followers but also the friends of these followers. Their hope was to gradually grow their brand’s following this way. However, I had to break it to them that this was a misconception. […]
If you are involved in e-commerce, it is likely that you are active on social media, getting in touch with your customers and prospects through DMs and instant messages. To create a seamless shopping experience and increase accessibility, many companies add widgets for instant communication on their websites and Shopify stores. WhatsApp Chat Widget is […]