When it comes to product photography, we have a lot to learn from real estate advisors. You know what I mean if you’ve ever browsed a real estate website or stumbled upon a spacious home with perfect lighting, only to find out that it’s actually slightly larger than a wardrobe in real life. Those photos […]
Instagram has evolved into a giant virtual shopping mall, boasting an impressive user base of over a billion active users, with 90% following at least one brand’s account. In the past, brands were limited to promoting their products on Instagram, but a paradigm shift occurred with the emergence of Instagram Shopping. This groundbreaking feature has […]
One of the most popular messaging apps today, WhatsApp is among the leading social commerce players with its business solutions. While many companies use the free app or the API for sending promotional or transactional messages to their customers, some businesses utilize the tool’s features to create complete shopping experiences. WhatsApp marketing features enable customers […]
WhatsApp Business is becoming more and more popular as social commerce gains momentum. Once merely a chatting app that was used among friends and family, today WhatsApp helps all kinds of businesses communicate with their customers worldwide, regardless of the restrictions presented by time zones and physical locations. With options both for small to mid-sized […]
Have you ever thought about the number of marketing messages you’re exposed to every day? Back in the ’70s, when the shopping experience was almost entirely physical, it was about 500 to 1,600. In 2007, the number rose to 5,000 per day. Although there are no official figures, it is estimated that today a single […]
Messaging on social media plays an essential role in today’s customer experience. Although people have a wide range of platform choices they use for different purposes, Facebook is still among the most popular ones when it comes to shopping and customer support. According to Datareportal, “Advertisers could reach 931.0 million users on Facebook Messenger in […]