Imagine that you have decided to make a significant change in your life, for example, moving to another city. You need to inform your family, friends, and colleagues of this development. So, will you talk to each and every one of them with the same sentences and tone of voice, or will you adapt your […]
The shopping experience is constantly shifting as new technologies and platforms emerge. First, it moved from physical shopping to e-commerce, and now it is turning into more and more social commerce. Not only online marketplaces but also some social media platforms like Facebook and Instagram became a direct point of sales. Today almost all consumers […]
Traditional banking is far from over, but fintech companies are on a meteoric rise due to the emerging cashless economy procedures. Like many companies in different industries, fintechs are also on social media to raise awareness, engage with customers, and solve problems through customer support. They are certainly where they need to be marketing their […]
If you own an e-commerce business or manage one as a marketer, hopefully, you’re getting thousands of visitors to your website every day. It is inevitable for some of them to leave your page almost instantly and some to have a look around, even add some items to their carts and take off without completing […]
I keep a tidy inbox. Whenever a marketing email arrives, I send it to the trash in seconds without bothering to open it and see what it says. Because of people like me, email open rates couldn’t even get close to 30% in 2022, while conversion rates were even worse. So marketers try to find […]
“Hello friends, welcome to my channel! Please don’t forget to follow, like, and comment!”We all hate that intro, don’t we? We all want to write the vilest of comments just to get it out of our chests, just because they deserved it, just because we can. No, we actually don’t because we are good people, […]