If you have read this introduction to WhatsApp Business, you might be intrigued to try it out. And if you’ve learned the differences between WhatsApp Business App and WhatsApp Business API from this guide, you might have chosen the one that’s right for your business. Whatsapp Business is becoming more influential and significant every day. […]
We may not hear the term “social proof” often, but it is a principle that dictates many of our choices. It is a shortcut that minimizes the risk of disappointment. For the consumer, the little voice in the back of the head says, “All these people, whoever they are, can’t be wrong or lying, can […]
A lasting relationship, whether it’s between two humans or between a brand and its customer, requires a healthy amount of communication. With these communications, we create connections, and the more connections we have, the closer we get. We need these connections to know one another better, adequately respond to each other’s needs, preferences, and expectations, […]
In this introduction to WhatsApp Business, we mentioned that the tool operates with two different products: WhatsApp Business App and WhatsApp Business API. Their main difference is that the app is intended for small businesses that maintain a one-on-one relationship with their customers, and the API is for larger companies. But this is not only […]
The term “reputation management” usually pops up during times of crisis. In fact, building a brand reputation and managing it through the business life cycle is a part of the overall marketing strategy. Since a brand’s online presence is essential to survival in this day and age, so is online reputation management or ORM. What […]
I’ve only seen it in the movies, but I believe that, when trying to explain themselves, some people also say, “Do you feel me?” in real life. In the movies, the scene usually reflects anxiety, frustration, and even desperation. The subject doesn’t only want their words to be heard. They desperately try to transfer the […]